Refresh & Recap – Take a step back – Music Management

Refresh & Recap – Take a step back – Music Management

It’s been fairly hectic learning a new music management tool every week, so for the 10th episode let’s take a step back, reflect on what we have discussed so far and focus on what is really important.

 

The most important thing – Make music. Don’t let promo, online marketing & music management detract from time spent improving your skills and developing as a band musically. If it does, take a step back and focus on the music, then move to promo when the time is right. The ultimate in music marketing in my opinion, is when your fans are promoting your music better than you are. Follow one course until success (Robert Kiyasaki).

 

Choose what is relevant for your band – Only set up as much as you can handle, don’t bite off more than you can chew. You don’t need to use every tool that I suggest. If you don’t have enough fisherman to hold the rods, then don’t cast out so many lines.

 

Quality over quantity – Your bios and press releases should be short but captivating rather than dragging on with your whole life story, your website should have appropriate content rather than millions of pages and widgets, your social posts should be relevant and timely rather than posting unimportant updates 5 times a day

 

Keep you band members informed – If youre using the band’s name on different social medias and tools, keep your members in the loop so they don’t think youre going behind their back. Talk about it, allocate jobs, do what is in line with your group goals.

 

Follow your gut – Do research, take advice and learn from other musicians – But only you know what is best for you band, take full accountability and follow your gut. Absorb what is useful, discard what is useless, add what is uniquely your own (Bruce Lee)

 

Don’t be disheartened by others – Don’t worry about what other bands are doing, worry about what YOU are doing. Don’t get jealous, be happy for others, keep at it and you will get there in time. Good judgement is the result of experience, and experience is the result of bad judgement (Mark Twain). Don’t get bitter get better (12th Man)

 

If you need help, ask – I’m available to help with everything from basic computer skills to music management to booking tours and everything in between. See the About page for more info.

 

What we have spoken about so far;

BandTools – Free download of pre-made folders, templates and instructional guides

Bandzoogle – Website builder for bands

Hootsuite – Social Media Management tool

Bandwerkz – Band organising tool

Canva – Designing posters, flyers, logos, artwork

Mailchimp – Build an email list

Bandcamp – Selling digital downloads

Instagram – Social Media through photos & videos

Spotify – Streaming platform

 

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